AI-enabled product engineering
Specialist workflows that keep models behind contracts, evidence, and approval — not unrestricted autonomy.
Devdutta Creative World
Building intelligent digital products for the real world.
DCW designs and engineers software with owner control, evidence before claims, and infrastructure you can replace. We do not sell theatre. We build products that can be owned.
Flagship
IRISH — Master AI, presented by DCW
A local-first AI developer and operations agent. IRISH plans missions, executes bounded specialist work, records evidence, and asks for approval before privileged publication.
Status: Development preview. IRISH is not marketed as production-ready, enterprise-ready, or fully autonomous.
Open irish.dcw.co.in →Capabilities
Craft with constraints
Digital platforms
Web platforms designed as long-lived products: clear ownership, replaceable hosting, and honest status.
Web experiences
Public and product surfaces with editorial craft, accessibility, and performance as default requirements.
Mobile experiences
Mobile-quality interaction as a first-class constraint: touch targets, readable type, and no hidden overflow.
Automation
Thoughtful automation that creates bounded work, never silent authority.
Developer workflows
Local development first, GitHub as canonical remote, pull requests as the publication path.
Intelligent operational systems
Control surfaces for status, evidence, and decisions — so operators can see what happened and what is waiting.
Philosophy
Principles we will not trade
Owner control
High-risk actions stay behind an explicit owner. Natural language describes intent; it does not grant power.
Evidence before claims
A result is not done because a model said so. Artifacts, diffs, tests, and reports have to exist.
Replaceable infrastructure
Hosting, models, and transport are adapters. The product must survive a vendor change.
Thoughtful automation
Automate the repeatable path. Stop at the risk boundary. Keep a human in the loop where it matters.
Practical technology
Build for real repositories, real reviews, and real operators — not theatre dashboards.
Secure by design
Finite capabilities, bounded authorization, revocation, and isolation of privileged control surfaces.
Long-term product ownership
Source stays with the owner. Local work is first-class. GitHub remains the canonical remote.
Products
What DCW is shipping
IRISH is the flagship. Future products can join this list when they exist. We do not invent launches.